Australia’s hottest young pop princesses are attacking the U.S. market with all of the sex, sass, style and spunk that has seen them dominate headlines and win over huge fan bases Down Under.
While The Veronicas, aka Lisa and Jess Origliasso, might not be big enough to see over most peoples’ shoulders, it hasn’t stopped the pint-sized duo from creating a media frenzy in Oz with reports of girl-on-girl kisses, missing boyfriends, engagement breakdowns and even open rants against Pink over similarities between their music.
But the focus for these multi-platinum selling sisters —arguably one of Australia’s most successful, adored and controversial pop outfits—is now on boosting their name in the States.
And this twin singing sensation is hitting all the right notes. On Friday, Dec. 12, they’re performing alongside Secondhand Serenade, Brandy and Lady Gaga at the Z100 & BlackBerry All Access Lounge 2008 at the Roseland Ballroom; a free pre-party before the radio station’s annual Jingle Ball concert at Madison Square Garden that same night. They’re also set to introduce headliner Kanye West to the massive crowd at the MSG event, a spotlight which marks a huge step for the girls, who have been laying the groundwork to crack America’s music scene for awhile.
As well as touring, meeting fans and packing in plenty of promo across the States, the diminutive divas, who are based in L.A., have been serving up something completely fresh for fans; a weekly web series that offers a rare peek off-stage, on tour, and inside their sisterly squabbles.
“It was a really cool thing we wanted to do for our fans to give them a bit of insight into what it’s like on tour and give them an understanding of who we really are,” Lisa says on the phone from Brisbane, Australia, during a whirlwind visit back home. “You don’t often get to see that side of things—you just get to see what’s on stage and our fans are intrigued by what happens behind closed doors.”
With over-the-top arguments, name-calling and even screaming matches caught on camera, The Veronicas— UNTOUCHED webisodes, currently screening on their Yahoo! Music site, are raw, sincere, and downright entertaining.
“We wanted our fans to see us, and part of us is the fact that we are twin sisters and we do fight on the road, especially in the situation of constantly being around each other in a small space 24/7. And that interaction between us is what makes people realize that we’re real. And it’s pretty dead funny. When I was watching it I thought it was hilarious.”